Some of our branches are now open. You may view the list of open branches here. For any query and Self-service related needs you can instantly send your request by accessing our digital channels. Use Chatbot - ABC Assist or Whatsapp (send "HI" to 88288 00040). Avail our online services. Write to Stay Home. Stay Safe.| Get an additional one month grace period on policy premium due in the month of March & April, 2020 |

Aditya Birla Sun Life Insurance Company Limited

ABSLI Wealth Assure Plus

A non-participating unit linked life insurance plan

Introducing Aditya Birla Sun Life Insurance Wealth Assure Plus, which enables your wealth to grow over a long-term while protecting it against death, Critical Illness or Total Permanent Disability. With the benefits of MNC fund in your portfolio, it helps in generating good returns. Also, you get up to 2.4 times(3) in the form of guaranteed additions. Thus, this plan provides a secured financial future to achieve your life goals at different stages.

(3)Policy Term: 35 years | Premium: Rs.1 Lakh and above. Rates may vary as per different parameters

Your Choices

Plan Option – Choose between the 2 plan options at inception. The benefit to be paid to the nominee/policyholder in case of unfortunate death of life insured during the policy term

a. Classic Option – Sum Assured plus Policy Fund Value.

b. Assured Option – Sum Assured plus Policy Fund Value. Additionally on the occurrence of any Critical Illness or Total Permanent Disability the policy will continue till maturity and all the future installment premiums shall be paid by us on the premium due dates in the fund value.

Investment Options – - You have a choice to invest your money in one of the 4 investment options.

Smart Investment Option – This option allows us to manage and administer your investment portfolio on your behalf and according to your risk profile.

Systematic Transfer Investment Option – This option helps mitigate any risk arising from market volatility and averages out the risks associated with the equity market.

Return Optimiser Investment Option – This option enables you to take advantage of the equity market, protect your gains from the future market volatility and create a more stable sequencing of investment returns.

Self-Managed Investment Option – You decide how to invest your money amongst our 16 segregated funds.

In the form of additional units will be added to your policy:

The guaranteed additions for premium Band 1 are given below:

Guaranteed Additions as % of Basic Premium
Policy Term
At the end of the Policy Year

For premium Band 2, the Guaranteed Additions will be enhanced by 10% of Basic Premium on policy maturity.

Upon the unfortunate death of the life insured during the policy term, we shall pay to the nominee:

  • Basic Sum Assured; plus
  • Basic Fund Value as on the date of intimation of death.

In addition we shall also pay

  • Top-up Sum Assured; plus
  • Top-up Fund Value as on the date of intimation of death.

For definition on Sum Assured, please refer product brochure.

In case of the life insured suffering from any of the specified Critical illnesses or Total and Permanent Disability during the Policy Term all future premiums, if any, shall be paid by the Company. This benefit is only applicable if you have chosen Assured Option.

You will receive the Basic Fund Value plus the Top-up fund Value as of that date at maturity.

The charges under this plan are Premium Allocation Charge, Fund Management Charge, Policy Administration Charge, Mortality Charge, Waiver of Premium (Critical Illness/Total And Permanent Disability) Charge and Miscellaneous Charges.

For more details on these charges, please refer to the product brochure.

For added protection, ABSLI Wealth Assure Plus can be enhanced by the following riders for a nominal extra cost:

  • ABSLI Accidental Death Benefit Rider Plus (UIN:109A024V01)
  • ABSLI Waiver of Premium Rider (UIN: 109A039V01)

Please refer to detailed brochures on riders, consult your financial advisor or visit our website for further details.

Classic Option
Assured Option
Entry Age (age last birthday) 30 days* to 55 years 18 to 50 years
Maturity Age 18 to 75 years 33 to 65 years
Policy Term &
Premium Paying Term
Policy Term^ (PT) Premium Payment Term (PPT)
15 10 15 -
20 | 25 | 30 | 35
10 15 20
Basic Premium
Minimum Rs.24,000 p.a.
Basic Sum Assured
Minimum Rs.2,40,000 p.a.
Top-up Premium
Minimum Rs.5,000
Pay Mode
Annual, Semi-Annual, Quarterly & Monthly

*Risk commences from the first policy anniversary
^policy term of 15 years is not available to entry ages below 3 years

Rohit, 35 years old has decided to choose the Classic Option, pay a premium of Rs.100,000 annually for 10 years. His chosen Policy Term is 20 years with a Sum Assured of Rs.10,00,000. Rohit chooses Self-managed Option and invests in Maximiser(5) fund.

(5)SFIN ULIF01101/06/07BSLIINMAXI109.

Maturity Benefit / Death Benefit(In the unfortunate event of Rohit’s death in the 10th Policy Year):

Investment Return
Maturity Benefit
Death Benefit
Rs. 13,56,898
Rs. 20,45,813
Rs. 24,58,859
Rs. 23,07,996

*The benefit amount indicated is a non-guaranteed illustrative figure and is subject to policy terms and conditions. The returns indicated at 4% and 8% are illustrative and not guaranteed and do not indicate the upper or lower limits of returns under the policy.

Please visit our website or ask your Financial Advisor for the benefit illustration for your policy.

Related Articles

How easy is it to create wealth in India?

In the quest for a peaceful financial future, one often works hard all day to make enough money. But in times...Read more

Things you need to know about ULIPs before investing in them

While inflation rises steadily and living costs continue to increase, it is time to take stock of your finances and...Read more

Wealth, life coverage and tax benefits…the many benefits of ULIPs

At the back of every person's mind is the fear that their loved ones will be left unprotected in the future. This... Read more

Busting the Myths about ULIPs

When talking about ULIPs, one often hears the words 'toxic' and 'costly' to describe this investment instrument... Read more

Gain the upper hand with ULIPs

The ultimate goal of any investment, big or small, is to increase the money one invests. This is the underlying... Read more

ULIP is a Smart Choice of Investment @ Aditya Birla Sun Life Insurance

Unit linked insurance plan or ULIP is a market-linked Insurance product that combines the very best of investments... Read more

ULIPs - Wise investment options for the smart investor

The goal of any investment is to augment wealth. If the invested money does not grow over a certain period... Read more

Unit Linked Insurance Plans - All you need to know

In today's fast paced world, life changes in an instant. Where we may be healthy and happy one moment, the... Read more

What is a unit-linked insurance plan?

Some years ago, insurance was all about creating a 'safety net' for loved ones that provides financial assistance... Read more

Where is my money invested in a ULIP?

Unit Linked Insurance Plans (ULIPs) have succeeded in bringing together two important aspects of your life insurance... Read more

Why ULIP Plans are for Wise Investors

The IRDA has made it mandatory for life insurers to provide policyholders customised benefit illustrations that... Read more


This policy is underwritten by Aditya Birla Sun Life Insurance Company Limited (ABSLI). Participating unit linked life insurance plan. Aditya Birla Sun Life Insurance Company Limited is only the name of the Insurance Company and ABSLI Wealth Assure Plus is only name of the unit linked life insurance contract and funds and does not in any way indicate the quality of the contract, its future prospects or returns. The charges are guaranteed throughout the term of the policy unless specifically mentioned and subject to IRDAI approval. The value of the segregated fund reflects the value of the underlying investments. These investments are subject to market risks and change in fundamentals such as tax rates etc affecting the investment portfolio. Please know the associated risks and the applicable charges, from your Insurance agent or the Intermediary or policy document. The premium paid in non - participating unit linked life insurance policies are subject to investment risk associated with capital markets and the unit price of the units may go up or down based on the performance of segregated fund and factors influencing the capital market and the policyholder is responsible for his/her decisions. There is no guarantee or assurance of returns above the guaranteed returns from the segregated funds. Goods and Service Tax and any other applicable taxes levied as per extant tax laws shall be deducted from the premium or from the allotted units as applicable. The Past performance of the Unit linked fund(s) of the company is not necessarily indicative of the future performance of any of these Unit linked fund(s). An extra premium may be charged as per our then existing underwriting guidelines for substandard lives. The insurance cover will commence on the later of (i) date of acceptance of risk by the Company and (ii) date of realisation of premium by the Company. For more details on risk factors, terms and conditions please read sales brochure carefully before concluding the sale. For further details please refer to the policy contract. Tax benefits are subject to changes in the tax laws. For more details and clarification call your ABSLI Insurance Advisor or visit our website and see how we can help in making your dreams come true. Aditya Birla Sun Life Insurance Company Limited (Formerly Birla Sun Life Insurance Company Limited) Registered Office: One Indiabulls Centre Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013. IRDAI Reg. No. 109. CIN: U99999MH2000PLC128110 ADV/8/20-21/905 VER2/AUG/2020

UIN: 109L120V02

Toll free (Within India):

1800 270 7000

Outside India: :

+91 22 66917777

(Call charges apply)

Between 9 am to 9 pm, All 7 Days

Get an Advisor

Mail on:

Get to a branch closest to you

Connect with us on Whatsapp:

Step 1. Register

Register by giving a missed call on 7676690033 or SMS OPTIN on 567679 from your registered mobile number

Step 2. Begin Chatting

Save the number 8828800040 as ABSLI contact and say 'Hi' to us on WhatsApp

Types of Life Insurance Plans


Health Plans


Saving with Protection