Aditya Birla Sun Life Insurance Company Limited

ULIP before you buy: 10 checks for cover, costs, and market risk

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A Unit Linked Insurance Plan (ULIP) may suit a long-term need when you want Life Insurance and are prepared to accept market risk for the fund-linked part of the policy. Before buying, check whether the life cover is adequate, the fund choice matches your risk capacity, all charges are clear, and you can remain committed through the five-year lock-in and beyond.

Treat ULIP as a long-term Life Insurance contract with market-linked fund options, not as a short-term parking place for money or a product with assured returns.

What is a ULIP? What are you actually buying?

A ULIP combines Life Insurance with units in one or more market-linked funds. Your premium is not invested in full. Applicable charges and the cost of life cover are deducted as described in the policy documents, and the allocable amount buys units at the applicable Net Asset Value. The fund value therefore moves with markets and policy deductions.

This distinction matters. The death benefit is governed by the policy’s benefit formula, while the maturity value is generally linked to the value of units at maturity. Do not assume that the premium, sum assured, and fund value are interchangeable. Read how death, maturity, and surrender benefits are calculated in the specific policy.

Which 10 checks should you complete before buying a ULIP?

1. Does the product solve both your Insurance and long-term goal needs?
Start with the need, not the projected maturity number. Estimate the life cover your dependents require and identify a goal with a realistic time horizon. If the policy’s cover is inadequate or you may need the money within five years, the product may not fit that need, even if its illustration looks attractive.

2. Can you sustain the premium for the chosen term?
Choose a premium that remains manageable after essential expenses, debt payments, and emergency savings. Missing premiums can affect both life cover and fund accumulation. Ask what happens during the grace period, during the lock-in and after the lock-in if premiums stop. The answer depends on the product terms, so review discontinuance, revival, and paid-up provisions before purchase.

3. Is the life cover adequate and is the benefit formula clear?
Check the sum assured, policy term, exclusions, and the exact death-benefit formula. Some policies pay the higher of specified amounts, while others follow a different structure. Also verify whether partial withdrawals or other policy actions reduce the payable benefit. Use the policy document, not a verbal explanation, as the controlling source.

4. Which fund options match your risk capacity and time horizon?
Equity Funds generally carry higher market volatility, while Debt Funds have different credit and interest-rate risks. Balanced or managed options may spread exposure but are not risk-free. Select funds according to your ability and willingness to withstand losses, and ask whether the plan offers switching, automatic allocation, or lifecycle strategies. Past performance does not guarantee future results.

5. What charges will be deducted and when?
Read the complete charge schedule. Depending on the product, deductions may include premium allocation charges, mortality charges, policy administration charges, fund management charges, discontinuance charges, and transaction-related charges. Ask for rupee amounts in the benefit illustration for your age, premium, cover, and term. A percentage alone may not show the cumulative effect.

Compare the premium paid, amount allocated, units purchased, projected fund value, and surrender value year-by-year in the customised benefit illustration. The illustrated returns are prescribed scenarios, not promises of what your fund will earn.

6. Do you understand the five-year lock-in and exit rules?
A ULIP has a five-year lock-in. This does not mean the policy becomes risk-free or automatically suitable after five years. It means liquidity is restricted during the initial period. If you discontinue during the lock-in, the fund value after applicable deductions may move to the discontinued policy fund and become payable according to regulatory and product rules. Check surrender and revival provisions carefully.

7. When are partial withdrawals permitted?
Partial withdrawals are generally considered only after the lock-in and remain subject to the policy’s conditions, including minimum withdrawal, minimum balance, age rules and any applicable charge. They may also affect benefits. If easy emergency access is important, maintain a separate liquid reserve rather than relying on a ULIP withdrawal.

8. How flexible are switching and premium-redirection features?
Fund switching moves existing units between eligible funds. Premium redirection changes where future premiums are allocated. Availability, limits, processing dates, and charges differ by product. Switching frequently in response to short-term market movements can undermine a long-term plan. Decide in advance how often you will review allocation and what change in goals or risk capacity would justify action.

9. What does the benefit illustration show and not show?
The customised illustration should show premiums, charges, benefits, and projected values under prescribed scenarios. It helps you understand mechanics and compare outcomes within the same policy. It is not a forecast, guarantee, or minimum return unless a benefit is expressly guaranteed in the contract and all stated conditions are met. Read both the illustration and policy wording before signing.

10. Have you checked disclosures, servicing, and nomination?
Verify the insurer’s identity, product UIN, policy term, premium-payment term, free-look provisions, exclusions, nomination, complaint route, and digital servicing options. Fill the proposal form accurately and disclose material health, occupation, income, and lifestyle information. Keep the proposal, benefit illustration, policy schedule, and payment receipts. Never sign a blank or incomplete form.

How should tax affect your decision?

Tax should be a supporting consideration, not the sole reason to buy. For policies issued on or after 1 February 2021, exemption of eligible ULIP maturity proceeds is subject to statutory conditions, including the ₹2.5 lakh aggregate annual-premium threshold for applicable ULIPs and the premium-to-sum-assured condition. Where conditions are not met, gains may be taxable under the applicable capital gains provisions. Death benefit treatment and deductions are also subject to law and individual circumstances.

Because the Income Tax Act, applicable provisions, and your facts can change, confirm the current treatment with a qualified tax professional before acting. Do not assume that every premium, withdrawal, or maturity amount is automatically tax-free.

What should you ask the adviser or insurer before you pay?

  1. Show me the personalised benefit illustration and explain every deduction in rupees.
  2. What death benefit would apply at different fund values, and can withdrawals reduce it?
  3. What happens if I miss premiums in years two, four, or six?
  4. When can I surrender or make a partial withdrawal, and what would I receive?
  5. Which fund choices are available, what risks do they carry, and how do switches work?
  6. Which statements, fund factsheets, and service requests can I access after issuance?
  7. Where are the product UIN, exclusions, free-look terms, and grievance process stated?

How can ABSLI help you evaluate a ULIP?

Aditya Birla Sun Life Insurance Company Limited provides product prospectus, policy documents, benefit illustrations, and fund information for its available Unit-Linked Life Insurance products. If you are considering an ABSLI Policy, use the official material to verify the product classification, UIN, benefits, charges, risks, and servicing terms. A purchase decision should follow a needs assessment and review of the specific policy documents.

What is the bottom line?

A ULIP may fit a long-term plan when the life cover, premium commitment, fund risk, and policy rules align with your needs. The strongest pre-purchase test is simple. You can explain how the death benefit works, where the allocable premium goes, which charges apply, what happens if you stop paying, and when money can be accessed. If any answer is unclear, pause, and read the policy documents before paying.

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Frequently asked questions

No. ULIP Fund values are market-linked, and investment risk in the investment portfolio is borne by the policyholder. Values can rise or fall. A benefit illustration uses prescribed scenarios to explain possible outcomes. It does not guarantee the return your selected funds will earn.

A ULIP is not designed to provide on-demand liquidity during the five-year lock-in. Discontinuance or surrender during this period follows the applicable product and regulatory rules, including movement to a discontinued policy fund, and payment timing. Check the specific policy wording before purchase.

It may be suitable if the buyer needs life cover, has a long horizon, can sustain premiums, and understands market risk, charges, and lock-in rules. Being a first-time buyer is not itself decisive. Product suitability depends on financial needs, risk capacity, liquidity requirements, and comprehension of the contract.

No. Past performance is not a guarantee of future performance. Review the fund’s objective, asset allocation, risk level, time horizon, and consistency with your goal. The most recent return number alone does not show how the fund may behave in different market conditions.

The result depends on when premiums stop and the policy terms. During the lock-in, discontinuance rules can apply. The policy may offer a revival period. After the lock-in, reduced paid-up, surrender, or revival provisions may apply, depending on the product. Read these clauses before committing.

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References

  1. Insurance Regulatory and Development Authority of India, applicable life-insurance product regulations and master circulars: https://irdai.gov.in/

  2. Income Tax Department, Government of India, “Exempt Income”, Section 10(10D) summary (accessed 8 September 2026): https://www.incometaxindia.gov.in/w/exempt-income

  3. ABSLI, “Common ULIP terminologies you should know about”: https://lifeinsurance.adityabirlacapital.com/articles/wealth-insurance/common-ulip-terminologies/

  4. ABSLI, “How is your ULIP premium utilised?”: https://lifeinsurance.adityabirlacapital.com/articles/wealth-insurance/how-is-ulip-premium-utilised/

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Unit Linked Insurance products are different from the traditional endowment products and are subject to market risks. The premium paid in Unit Linked Insurance policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions.

The name of the funds offered in ULIP plans do not in any way indicate the quality of these plans, their future prospects and returns. Please know the associated risks and the applicable charges, from your insurance agent or the intermediary or policy document issued by the insurance company.

Tax benefits are subject to provisions of the applicable tax laws, as amended from time to time. You are advised to consult your tax adviser for details.

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