Aditya Birla Sun Life Insurance Company Limited

The अ-Nishchit Index 2.0

The अ-Nishchit Index 2.0 measures the level of uncertainty people experience across India. It captures uncertainty across 11 key life parameters and 49 real-life statements, covering concerns around money, health, safety, emotional well-being, digital security, family responsibilities, and the environment. The national score stands at 79, indicating that uncertainty remains high, even as the country continues to grow economically.

To make these insights easy to understand and explore, ABSLI presents this simple, intuitive interactive model.

We invite you to explore this interactive version of अ-Nishchit Index 2.0

This information is based on findings from a research study commissioned by Aditya Birla Sun Life Insurance Company Limited and data-validated by Drshti Strategic Research Services Pvt. Ltd.

Interactive tool created by Hyphen Brands.

Key

National Index

The overall measure of uncertainty across India. Based on responses from across regions, age groups, and socio-economic segments.

Parameter Index

The uncertainty index for one of the 11 parameters selected.

Statement’s Rank

Under each parameter, we asked associated statements to deep dive into the specific parameter. These statements have been ranked from 1 onwards, 1 indicating highest ranked uncertainty within the parameter

Cohort Clusters

Based on their responses, people fall into three broad mindsets:

  • Highly Anxious

People experiencing high levels of worry and uncertainty about their future.

  • Anxious Steady Climbers

People who feel uncertain but are actively working towards stability and progress.

  • Optimists

People who feel relatively confident and in control, even in uncertain times.

How was अ-Nishchit Index computed?

Last year’s score was 74, but it is not directly comparable, as the framework expanded from 7 parameters to 11 parameters this year, sub-divided into 49 attitudinal statements (each treated as a sub-parameter).

Each of the 49 statements was rated on a 0–10 scale (lowest to highest uncertainty).
The average score across all 49 statements was computed and scaled to an index of 100.

  • Qualitative phase: 21 in-depth interviews across diverse life stages and backgrounds
  • Quantitative phase: 3,583 Pan-India respondents via random sampling

Key Findings

The Index identifies 11 parameters shaping perceptions of uncertainty, grouped into uncontrollable external risks and potentially controllable personal factors.

Top Drivers (Index ~80)

Potentially Controllable Factors

Additional Insights

Uncontrollable factors dominate

Health & lifestyle factors

Survey patterns & demographics

• Economic & financial instability (Rank 1) at an index score of 80

• Health & medical risks (Rank 3) at an index score of 80

Index consistency:
Men at 78, Women at 80
Salaried at 79, Business owners at 80
Baby Boomers at 78, Gen X at 80

• Environmental & climate concerns (Rank 2) at an index score of 80

• Emotional & mental wellbeing (Rank 6) at an index score of 79

Regional differences:
South at 71 (lowest)
East at 83 (highest)
Tier 1 cities at 73
Tier 3 towns at 86 (uncertainty rises as city size decreases)

• Digital & cybersecurity risks (Top 5, close to at 80)

• Income, debt & financial planning (Rank 7) at 79

Family structure:
Married with children at 80
Number of dependents does not significantly change the index

• Public safety & crime (Rank 4, close to at 80)

• Career & employment challenges (Rank 8) at 79

• Government policy & geopolitical risks (Rank 5, close to at 80)

• Family & social responsibilities (Rank 9) at 78

Financial & Retirement Anxiety:
• Inflation eroding savings at 81
• Income not keeping pace at 80
• Building adequate wealth at 80
• Emergency buffers at 79
• Insurance coverage for serious illness at 78
• Retirement worries at 78

(Inflation, income volatility, climate events, taxes, safety, global conflicts)

• Retirement & ageing (Rank 10) at 78
• Education & children’s growth (Rank 11) at 75

Insurance & Investment Ownership:
Individuals with 1–3 products: 78–80
Holding 4+ products:
Insurance at 73, Investments at 75

 

Conclusion

The अ-Nishchit Index 2.0 (79) reflects a nation progressing economically yet living with persistent uncertainty. Three in four Indians describe themselves as extremely worried about their future, indicating that uncertainty is driven not by isolated events, but by the accumulation of multiple, overlapping risks.

This information is based on findings from a research study commissioned by Aditya Birla Sun Life Insurance Company Limited and data-validated by Drshti Strategic Research Services Pvt. Ltd. The information contained herein is provided solely for general informational and research purposes and is based on perception-based responses at a specific point in time. Nothing herein constitutes investment, financial, insurance, tax, or legal advice, nor an offer or solicitation of any product. Readers are advised to seek independent professional advice before making any financial or insurance decisions. Aditya Birla Sun Life Insurance Company Limited and Drshti Strategic Research Services Pvt. Ltd. disclaim any liability arising from reliance on this information.
1) Name of the Company – Aditya Birla Sun Life Insurance Company Limited
2) Registered Address of the Company - One World Center Tower 1, 16th Floor, Jupiter Mill Compound, 841, Senapati Bapat Marg, Elphinstone Road, Mumbai - 400013.
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6) Link of the website - https://lifeinsurance.adityabirlacapital.com/

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ADV/2/25-26/1653

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