India's rural hinterland teems with most of the country's population. In several areas of the country's villages, basic infrastructure for travel, food, health and banking have still not reached the masses. As compared to their urban counterparts, the rural masses have lower access to the tools and remedies that make life much easier.
Hence, the risks associated with poor health and life expectancy are magnified and mostly, unaccounted for. Hence, Aditya Birla Sun Life Insurance launched a unique rural life insurance programme in the year 2001 to provide a much-needed bouquet of insurance products to the villages of India. There are four rural insurance plans currently being offered, including an endowment product that provides life coverage and returns on the maturity of the plan. This is an extremely popular policy and has been well received all over the country.
Buoyed by interest and the response to its plans, Aditya Birla Sun Life Insurance launched two micro insurance products in 2008 which provide a return of premium and also a pure term plan.