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PASSION

- energized action

At Aditya Birla Group, Passion is defined as:

A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous.

Key words that connote Passion are:

Intensity Innovation
Transformational Fire-in-the-belly
Deep Sense of Purpose